Web design:
ShopLocal consumer site redesign

The ShopLocal consumer site is a site focused on comparison shopping with a focus on finding deals in your local area through zip code and geo-targeting technology.

This site redesign was done focusing heavily on persona research, company colors, usability, and A/B testing.

Elements
Similar to the corporate identity, the ShopLocal.com site relied heavily on its green color palette to reinforce its brand.

For this design - simplicity was imperative. This redesign posed particular challenges because of the variety of content that would be pulled in from other sources. It was essential to focus on a design that would, in large part, be out of the hands of the UI designer because of imagery pulled in from other feeds.

In addition to the general site design, microsite designs were implemented that needed to be set-apart from the site, but also retain the look and feel in a way that would be cohesive to the user.

Results
The site was rolled out with great success, and continues to attract more visitors monthly than the previous site design.

Also of interest
ShopLocal Print & Identity
ShopLocal Multimedia & Video

My Resume
Looking for detailed information about my experience? Download my resume in PDF format, or view it online.

Contact me
I can be reached via email at jprzybylski@mac.com.

Home Page - click to visit site

Green Microsite - click to visit site