Banners:
Calendar

The "Calendar" banner used the idea of "time passing" to solve two issues - 1) to make people aware of the date that the Black Friday event was happening - and 2) to get their attention via the flipping calendar. This banner was used to kick-off the event.

End result
The desired CTR: .02%
Actual CTR: .05%

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Contact me
I can be reached via email at jprzybylski@mac.com.